How to prepare your business to bounce back quickly when the lockdown is over… It’s a crazy and worrying time for most small business owners, some of whom are wondering if they will even have a business when this is all over! Most small businesses are really struggling at the moment, most can’t even trade,…
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A prospective customer comes to your web site looking for a photographer… They look around… Then they leave. Why? 9 times out of 10, they simply aren’t ready to commit, just yet. If you need fuel for your car, you go to your nearest petrol station and fill up that’s an easy decision. But booking…
Her are some tips for writing really good copy… Write your copy to just one person… Even though hundreds or even thousands of people may read it, write your copy as if you are writing to a friend, write to them conversationally, like you would if you were talking to them. Be yourself, people buy…
Imagine, first thing every morning when you wake up someone has put £1440 into your bank account… And this will happen every day for the rest of your life, as long as you stick to a few simple rules… You can’t save or invest it, you cant give it away, you can’t loan it to…
So, what is a swipe file? It’s a marketers secret weapon… A swipe file is a collection of adverts, emails and sales letters saved to give you inspiration when you hit a creative block. Swipe files are commonly used by copywriters and creative directors as a reference for fresh ideas and projects, Although they are…