MARKETING AND BUSINESS ADVICE FOR PHOTOGRAPHERS

Author Archives: Robert

The 80/20 rule (the Pareto principle)…

If you don’t know what this is google it, the science behind it will fascinate you. Briefly, it states that in any system the majority of effects come from a small number of causes –  the principle says that 80% of your results will come from 20% of your activity, so, for us as business…

WARNING – A confused prospect never buys!

With any marketing you do, you want your prospects to take action and ultimately book with you…  That means you need them to make a decision and be able to act upon it.  Any confusion about what you have to offer or how to get it means they need answers before they can take action… …

Identifying your ideal customer…

Your customer avatar… Before you do any form of marketing you need to know who you want to reach… Knowing your customer, in great detail, is essential! And it’s really important to understand that not everyone is your customer! When you define your customer avatar you will be able to fine tune your targeting, and…

Facebook ad’s and Photographers

The number one reason for any business to run Facebook ads is…  Lead generation. That’s it! You don’t own your Facebook page or any of the information on it and Facebook can, and do, close pages down at any time without having to give you a reason, so it’s hugely important that you get your…

About Me…

So, after almost 30 years of running a very successful photography studio I've decided to launch my new coaching business, allowing me to share my knowledge and expertise to help other photographers start, grow and market their own business.

During this time I've built up a huge wealth of knowledge and experience on how to successfully, and profitably, run market and grow a photography business.

Over the last 10 - 12 years in particular I've studied with, and learned from, some of the worlds best marketers, spending 10's of thousands of pounds in the process, learning testing and implementing what works best in a photography business.

All of this has taken my level of understanding of what it takes to successfully grow a business, and in particular a photography business, to a very high level indeed.

And thats why i'm perfectly positioned to help you to do this too...

I've been very fortunate to have lived the dream of running my own photography studio, I've made a very good living from it and now I help other photographers to do the same...

Be their own boss, run their own business and most importantly...

Live life on their own terms!

If you would like to find out how I can help you with starting, growing or marketing your business please drop me an email at...

info@robertmclaughlin.co.uk

Or fill in the form on this page and I'll get right back to you.

All the best,

Robert.